So, a bit about branding…

I do a lot more than just develop logos and business materials (although I do a lot of that). It's more than just a visual identity, it's a strategy for connecting with an audience and delivering a tangible value. I help my clients develop a strategy for making a positive connections with their audience and building a lasting relationship.

For established businesses, I build on a client's existing brand equity, identifying opportunities for differentiation and methods for enhancing/developing valuable customer experiences. For new businesses, I collaboratively help to develop their unique voice and approach to the market.

Visual identity services include logos, business materials, design standards, print collateral, websites, social media, trade show graphics, print and outdoor advertising, and e-marketing.

Below is just a small sampling of some of my branding work.

**The Real Estate Council**
Branding for an annual fund-raising gala event for a large Dallas-based real estate consultancy. (Not pictured here: matching square-folded cross solicitation package containing donation card, return envelope and event program.)

**Huntsville Memorial Hospital**
Rebranding campaign for a small healthcare system that needed to regain the confidence of the community after leadership and financial disruptions.

**Aspen Strategic Partners**
New identity for a start-up healthcare consultancy.

**IN2 Architecture**
Rebranding for a small Dallas-based architecture firm.

**Lone Star MSO**
Branding for an investor group who were launching a startup healthcare management services organization.

**Skiles Group**
Rebranding for this large Dallas-based construction firm. Branding was adjusted to celebrate their 45th anniversary.

Logo Studies

A corporate logo carries a pretty heavy load, so it’s vitally important to explore a wide range of possibilities to ensure that the final direction is the right one. Below are just a few explorations I have done for clients.

Brand Boards / Graphic Standards

To gain buy-in from all stakeholders during the concepting stage and to ensure continuity once branding is finalized, brand boards and graphic standards documents are incredibly helpful.

Below are just a few samples of my work.